Archive for July 31st, 2010
Website Translation – Increase Your Market Share
Website Translation – Increase Your Market Share
In any economic state, every business-minded individual knows that one of the best tactics for growing market share is expanding into new markets. Considering our dire economic situation today, marketing budgets are shrinking not increasing. Because of this, the idea of entering new markets is seen as quite risky rather than advantageous. What can you do when funds are not available for international advertising? Website translation is your most cost effective marketing tactic to reach your foreign consumer base.
Sure, your response to translating your website is that English is the most used business language. However, statistics have proven that the English language is in fact the minority when it comes to the World Wide Web. Although English is the most used language on the Internet, it makes up less than half of the total online usage at only 29.4%. Chinese, Spanish, and Japanese are the top languages used on the Internet after English, making up 18.9%, 8.5%, and 6.5% of the total, respectively.
The most profitable companies recognize this and are using it to their advantage by restructuring their promotional strategies. They know that to successfully reach out globally, they must market to consumers in their native languages. Smaller companies are losing out by overlooking these potential markets in fear of the time and costs required to implement these marketing strategies. This is especially true given the unknown of when this economy will take a turn for the better. Ironically, website translation is one of the most affordable marketing strategies available. By translating your website, you open the door to millions of potential consumers who otherwise would never know your company exists.
An important though often overlooked benefit from translating your website is that search engines see your translated web pages as completely separate pages. For search engine optimization, this, expands your page count, adds to your website’s freshness, and increases your incoming links all of which improve your search engine rankings. Your website, translated into several languages, multiplies your opportunities to reach your audience, and broaden your market range.
Taking into account our declining economy, the first and most important step is to identify your target audience. Troikaa Translation will work with you to identify the best language format to accommodate your website (e.g., Canadian French or European French), as well as which marketing materials should be translated. We will also assist you in translating the contracts and bids you receive as you expand within these new markets.
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Body Language Signs of a Liar – 3 Lying Body Language Signs to Watch Out for
It might be difficult to tell if a person is telling the truth, especially if youâre not aware of the body language signs of a liar.
In fact, many scammers and fraudsters nowadays are lying their way to profit and popularity by deceiving their customers, bosses, or even their acquaintances. But it is possible to spot them if you know how to read the body language signs of a liar.
We can never deny the fact that words can easily be framed to reflect intent. Words can be easily crafted to make other people believe what you want them to believe. If you want to catch people at it, then you might want resort to non-verbal confirmations on whether that person is lying or not.
Here are 3 body language signs of a liar to watch out for:
Eye Contact
Eye contact is one of the primary forms of communication. Looking into the eye can accentuate your message, and help drive your point home. In fact, you can practically tell what the person is thinking by looking into their eyes alone.
One of the important body language signs of a liar is avoiding eye contact when they are directly talking to you. Even those practicing the art — and lying is an art — might find it difficult to control their eyes from straying here and there while talking to someone. This only proves that they are lying or theyâre keeping something from you.
Being Talkative
Practically one of the easiest-to-detect body language signs of a liar is the way they talk. We usually have a normal pace during conversation, unless we are very excited about a certain topic.
If they are talking too much and it’s not a normal occurrence, they might be lying. The reason is that liars feel uncomfortable when thereâs a silent moment in the middle of a discussion theyâre trying to avoid.
Normally, liars will be talking about one thing; then when a sensitive topic comes up or when there’s a moment of silence, they ramble on to another subject in a jiffy.
Unnecessary Movements
One of the more reliable body language signs of a liar is the unnecessary movement they make when they are confronted with an issue. Normally, cornered liars start rubbing their hands, or stroking their nose, or even setting their hair even if there’s no need for it.
You might even notice that these people tend to sweat a lot or their face turn red while rambling on with their alibi. They are definitely nervous about something; this is one of the body language signs of a liar that will alert you there is something wrong with this scenario.
Foreign Languages Aren’t so Difficult
You may assume that learning a foreign language will be very difficult. Today, however, it’s actually quite easy, due to a plethora of courses that exist. You can now acquire another language when stuck in traffic, by watching television, or even as part of your daily Internet session with a computer.
There’s really no excuse that holds up when it comes to obtaining an additional speech or not. You’ll be surprised. With some work and dedication, you can rapidly learn the fundamentals of most foreign languages, especially those that are of European origin. A problem in the beginning with studying a foreign languag is that one might feel pressured to be able to understand every single word rather than the general idea.
If you find yourself in this position, you need to nix that pull and realize that some words are non-transferable to English, anyway. The idea is to get the gist of what is being said your first time out.
Learning another language will require more time as you get older, but it is still entirely possible. Enlist a communication or study partner who you can talk back and forth to in the lingo you’re learning (any set time of the day will do). Remember to not cheat and speak English to clarify.
If you have the time and money to do it, visiting a nation that speaks the tongue you’re learning is also a great option.A television tip is to watch soap dramas in the language you’re learning.
It’s a really good activity because the actors on the show often speak slowly and clearly, making viewing them a decent beginning for conversational speech. Just be careful not to accidentally tell your spouse you cheated on them in Spanish!
An at-home course is another way that grants you the ability to study on your own schedule. Why should anyone else dictate the rate at which you want to learn your language of choice?
English isn’t an endangered species of language by any means; it’s founded in America and abroad and is unmatched when it comes to the powerful position it has around the globe today.
A few fret when they notice a language like Spanish popping up in ads or at their local fast food place, but it makes sense in environments with a high ratio of Hispanics at least for the first generation of immigrants.
A lot of people would love it if they were able to speak just a couple foreign phrases with an acceptable accent. Still others would like to get their hands on the classic literature of a nation and experience it in a way a translation can’t provide. Then there are other people who want to know an additional language as much as they know their first one. Which are you?
The sooner you begin to study a foreign tongue, the easier it will be. There’s no deadline, though, just a requirement of willingness.
How to Make Money Online as a Foreign Language Instructor
Your fluency in a second or third language may be something you’ve only been able to use when you’re on vacation but not anymore. Thanks to the Internet, you can now put your foreign language skills to profitable use either as an online tutor.
6 Quick Tips to Get You Started as an Online Foreign Language Instructor
Becoming an online foreign language instructor is easier than you think and one that allows you to work at home as long as you’ve got all the equipment necessary for work.
Choose Your Work Arrangement
Online foreign language instructors work either from home or in a typical office. If you choose the latter, you won’t have to worry about hardware and software requirements for the job because everything will be supplied to you.
If, however, you choose to work as a home-based foreign language instructor, the first thing you need is a place where you can work without disruption. Choose a room where you can work in private and one that’s presentable to look at because your students will definitely catch more than a glimpse of it during your tutorial sessions.
As for hardware requirements, you’ll need a reasonably updated PC or laptop model, a webcam, headset, and microphone. For your software needs, you’ll have to check what kind of Internet chatting software is preferred by your student and the appropriate program to allow you to type using a foreign alphabet.
Prepare Your Qualifications
You’ll receive better rates and get more students to teach if you have all the pertinent qualifications for the post. Firstly, you’ll need to show proof for your level of fluency in the foreign language or languages you intend to teach. If you have a certificate that qualifies you to teach the said languages, so much the better! Experience in speaking the language with natives is always ideal; if you speak French and had spent time in France, that’s definitely something you should mention in your resume.
Prepare a Prospective Course Outline
This is necessary especially if you are not working for any agency and you are negotiating directly with the student or his family. But even if you intend to work for an agency, some would still require you to use your own lesson plan.
To achieve the best impressions, prepare detailed lesson plans for at least three sessions then a general outline for the rest.
Be Flexible
Teaching a foreign language means conversing and interacting with students that not only live in a different country but are used to a different culture as well. To ensure that you and your students do not experience any cultural clash, both of you must learn to expect and adjust to possible differences in opinion.
Remember as well that the method of your communication, although convenient and largely reliable, can still be a cause of misunderstanding. It is easy to be misinterpreted when you are chatting online and a well-meaning scold be mistaken for a rude set down.
Be Punctual
Never be late for any of your tutorial sessions. Try to be online at least fifteen minutes ahead of your schedule.
Be Accommodating
Let your students know you won’t mind if they email or contact you via instant messaging for any questions they may have about the lessons.
Do all these and you could make a lot of money online as a foreign language instructor.
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