Marketing material encompasses a wide range of "literature”; printed pieces that do a careful and well thought-out job of presenting its products and services. These include catalogs, newsletters, product sheets, brochures, letterhead, business cards, presentation folders, specification sheets, case histories, application sheets, special event brochures, marketing materials, manuals, technical bulletins, posters, product insert sheets, labeling, and recruitment materials. This list is far from all encompassing; in fact, there are literally hundreds of types of material that could fall under this wide ranging category.
The common denominator amongst all these types of marketing literature is that it has a great impact on a organizations image. The correct translation of these marketing materials into a target language is of utmost importance to maintaining this important image in the new market.
If your company or a brand is trying to expand and promote themselves internationally, putting thought and research into how your company or brand name will be perceived to an international audience is very important. Each country and language around the World is unique in terms of its cultural nuances and language in one country can be perceived very differently in another country.
Translating marketing materials and their corresponding brand names involves a lot more than just a literal word for word translation. Things can go horribly wrong when a company or brand name is translated badly or introduced into a target country with little or no research beforehand.
Language Marketplace is able to assist the global Advertising and Marketing industry meet their wide ranging multicultural communication needs. As more and more companies continue to expand into new and emerging international markets to increase global market share, the need for professional, certified, and culturally accurate Advertising and Marketing translation services is a professional requirement for this sector.
Below are key features that define Language Marketplace as the translation services and language interpretation market leader:
- Certified translation services using only qualified and experienced native language professionals. Every document we translate is completely proofread by a second translator at no added cost to you.
- Certified to ISO 17100 and CAN / CGSB 131.10 for Translation Services. These Standards and their associated Audits are now being used as a defining factor in determining if you are using a "trusted" translation service provider.
- Cost-effective. We are the most competitive in the industry. Free inclusive proofreading as mandated by our certification and no hidden costs.
- On-time for every project - we guarantee it! We have the resources and methodology to handle any project in a timely manner - our vast list of references will give you assurances!
- Personalized service with assigned Customer Service Coordinators for a single point of contact. The experience of our teams sets us apart.
- Comprehensive services: translation, proofreading, interpretation, language substitutions for your designed publications. We also offer free pre-press proofreading, to ensure your printed material is set as it was intended!
- Security is as important to us as it is to you. Dual mirrored servers and an NAD storage system tied into an off-site secure backup system, along with a multitude of safeguards provides unparalleled security for both corporate and Advertising and Marketing institutions!
The language translation industry comprises thousands of translation companies with a wide variety of skill sets. Language Marketplace offers something that few language translation companies can compete with: a unique combination of quality and cost-effectively priced translation services with excellent customer service. The result is high customer satisfaction and retention. These key attributes are the reason Language Marketplace is your best Advertising and Marketing related language translation service provider!
A few of the types of documents that are important within this area include:
Proven Advertising and Marketing Translation Capabilities
Language Marketplace has developed certified processes according to ISO 17100 –Translation Services certification which ensures the language translation services we provide to our clients is at the current highest level in our industry. We are able to deliver accurate, reliable and cost-effective translations into over 140 languages. We have the language skills and subject-area expertise to meet all of your communications needs.
Our Advertising and Marketing Industry Language expertise
Language Marketplace provides translation services for various Advertising and Marketing industry related corporations. We provide translators with specific knowledge and expertise in this field. Our streamlined processes and quality assurance procedures allow us to focus both our internal and external resources on this important sector! Language Marketplace provides Advertising and Marketing translation services that enable our customers to expand to new markets worldwide.
The Languages we Translate and Interpret
We provide translation services for a multitude of corporations and government institutions in all key markets in any language that our clients require. Our vast experience in any language in the Advertising and Marketing sector includes our client’s entry into regions such as Central and Eastern Europe, Latin America, China and South East Asia. Our ability to assist our clients very quickly and efficiently in their language requirements has been a key to our success.
The Advertising and Marketing Industry in America
American companies thrive on the need for advertising and marketing to draw customers towards their businesses. This has also caused a lot of companies to get into the business of advertising and marketing as well. In fact, the biggest advertising companies based in America provide their services on the internet. Did you know that social media websites, like Facebook, are actually in the business of marketing? That is how they make all of their money because they allow people to pay them for clicks to their website. Since Facebook has over one billion registered members worldwide, it has made them one of the biggest internet marketing companies in the world. So, they have no problem driving traffic to people's advertisements because they have plenty of people on Facebook using their free social media tools. This is how all popular "free" websites make money. Google is the same exact way. They allow people to use their search engine for free, but at the same time they allow businesses to purchase "pay-per-click" advertising. This will automatically push an advertiser's links to the very top of the search engine results and then they will pay only when someone clicks on their advertisement. This kind of internet advertising has virtually changed the advertising industry in the United States as we know it.
The biggest advertising companies tend to utilize every effective way to market a person's business. Before the internet went mainstream, the biggest source for marketing was television. Americans used to watch a lot of television and it was an easy way for marketers to get commercial advertisements right into the homes of millions of people. Now days, fewer Americans watch television because they spend all of their time on the internet. They either use their desktops, laptops or their mobile devices. This is why internet advertising has become the number one way for businesses to reach American consumers. The online advertising agencies left that are still on top are the ones that have had a long lasting relationship with their clients. For example, Wieden & Kennedy is the top advertising agency of 2012, according to Forbes. They are the agency that has handled the ads for Nike, Coca Cola and Old Spice for decades. Another big agency based in New York is BBDO, which has been around for over 120 years. They handle the advertising for AT&T, General Electric and Federal Express. These agencies are not going anywhere, but instead they are just adapting to using new forms of advertising for their clients.